OAAI Code of Ethics

To demonstrate our committement to lead and unite a responsible outdoor medium, the Outdoor Advertising Association of Illinois has adopted the industry's national code of ethics and encourages its members to operate in conformance with the following principles:

• We support billboards as a business use to be erected only in commercial and industrial areas;
  
  
• We support the right to maintain lawfully erected billboards and support those laws which assure just compensation for the removal of legal conforming and non-conforming billboards;
  
  
• We are committed to provide public service messages to promote worthy community causes;
  
  
• We support new billboard locations in unzoned commercial and industrial areas only where there is bona fide business activity already in existence;
  
  
• We support the removal, without compensation, of illegally erected billboards and other signs;
  
  
• We are committed to maintaining and improving the quality and appearance of billboard structures and locations;
  
  
• We are committed to the use of new technologies to improve our ability to inform the traveling public;
  
  
• We support the exclusion of new billboards in areas of genuine scenic beauty outside of commercial and industrial areas;
  
  
• We are committed to the use of billboards for political, editorial and other non-commercial messages;
  
  
• We support the First Amendment right of advertisers to promote legal products and services;
  
  
• We are committed to a program which prohibits alcohol and tobacco advertisements that are intended to be read from, or within 500 feet of, established places of worship, public playgrounds or primary and secondary schools;
  
  
• We are committed to advertising a diversity of products and services; and
  
  
• We support the right to reject advertising that is misleading, in poor taste or otherwise incompatible with individual community standards.

Source: Provided by the Outdoor Advertising Association of America