Did you know, that long term memory has almost unlimited capacity for the storage of visuals. Statistics show, that photos and images are noticed 20-25% more than no visuals or line art. The Outdoor Advertising Industry has a unique medium which sets itself apart from radio and television. Outstanding creative through outdoor advertising conveys a strong message through visuals that is key to driving effective results for marketers. By placing an emphasis on the creation of effective ads within your own outdoor advertising company, it will keep your clients coming back for more and will help to ensure a long term business relationship.

On November 9, OAAI members recognized one lucky winner of our newly established “Best of Show” design award to be given at the annual conference each year. The winner received industry recognition, a cash prize and a trophy to display. What better way to convey to your potential clients and current customers, your ability to create professional and effective designs that can drive home results!