To qualify, organizations must:
1. Be a not-for-profit organization;
2. Be a registered charitable, civic or governmental entity;
3. Not have funds for advertising in any other media format exclusive of production costs or other related PSA fees;
4. Provide service or outreach at the local, county, statewide or national level; and
5. The issue must be non-commercial, non-denominational, non-partisan, and not be political in nature.